Empathy
The ability to have compassion for and understanding of the thoughts, feelings, and state of another being.
How designers imagine people will benefit from their ideas based on the needs at hand.
Inspiration
The rousing of the intellect or emotions to a state of heightened feeling, action, or invention.
How designers respond to the materials, technology, people, and social and cultural contexts of their time.
Intuition
The immediate sensing or understanding of something without conscious reasoning.
How designers’ intent and personal frameworks drive their vision of the outcome.